基于层次分析法和不确定性集对分析的在线信誉评价体系  

AHP-SPA-based credit evaluation system

作　　者：徐应涛[1] 张莹[1] 钟以维[2] 

机构地区：[1]浙江师范大学数理与信息工程学院,浙江金华321004 [2]浙江广播电视大学三门学院,浙江三门317100

出　　处：《浙江师范大学学报（自然科学版）》2008年第2期148-151,共4页Journal of Zhejiang Normal University:Natural Sciences

摘　　要：信誉评价体系有助于建立在线交易系统的信任和风险管理.层次分析法和集对分析是解决难以定量描述的多因素复杂系统的有力工具.对信誉问题进行分析后,考虑了不确定性因素的干扰,较全面地处理定性指标和定量指标,从优化的角度给出了具有一定精度的定量综合信誉评价体系.结合中国服装网进行实例分析后取得了满意的效果.Online credit evaluation system helped to build trust and risk management. Analytic hierarchy process and Set Pair Analysis were effective tools to solve the complicated systems which were hard to be described quantitatively. It was proposed a new algorithm based on analytic hierarchy process and set pair analysis to evaluate the credit of the e-commerce participants. By taking into account uncertainty in online business interaction and dealt comprehensively with qualitative indicators and quantitative indicators, a credit value from the optimal view was put forward. Case analysis of China Garment Network was showed that the proposed method could achieve satisfactory effect.

关 键 词：信誉评价 集对分析法 联系度 层次分析法 

分 类 号：C931[经济管理—管理学]