山东体育健身俱乐部消费者人口学特征研究  

Demographic characteristics of fitness clubs in Shandong

作　　者：陈雪梅[1] 宋进文[1] 王传明[1] 张标[1] 张婷[1] 

机构地区：[1]聊城大学体育学院,山东聊城252059

出　　处：《山东体育学院学报》2008年第3期30-32,共3页Journal of Shandong Sport University

摘　　要：俱乐部消费者的人口学特征对我国体育人口学的研究和俱乐部的发展具有一定的导向作用。通过问卷调查对山东省体育健身俱乐部消费者的消费动机、课程内容和类别选择、客服质量评价4个维度21个小项的研究发现,客服质量评价不存在人口学研究上的差异,而性别在此领域的差异较大,其各个维度也呈现不同程度的特性,为山东省体育人口的研究提供了理论依据,为俱乐部市场的拓展建立了积极有效的市场研发模型。Demographic characteristics of consumers in fitness club have some guide- effect to the research on sports demography in China and the development of club. It provided a theoretical basement of the research on Shandong sports population, established an active and effective market development model for the expansion of fitness club market by questionnaire including consumer motivation, class content, category content and customer service evaluation of 4 parts, 21 items of the customer of fitness club in Shandong. There is no significant difference on customer service quality evaluation but on gender in demography research and presented different characteristics in other dimension.

关 键 词：消费者 健身俱乐部 人口学 特征 山东 

分 类 号：G80-05[文化科学—运动人体科学]