探创新之源 寻营销之道——纺织导报·2008瑞士采风活动纪实  

Innovation and Service:Essentials Lead to Great Success——A Visit to Some Swiss Textile Machinery Manufacurers and Testing Company

作　　者：董奎勇[1] 李波[1] 

机构地区：[1]《纺织导报》记者

出　　处：《纺织导报》2008年第5期16-16,18,20-29,共12页China Textile Leader

摘　　要：瑞士纺织机械属"瑞士制造"的重要部分,代表当今世界纺织机械的最高水平。我国历来是进口瑞士纺织机械最多的国家之一。2007年,瑞士是中国第五大纺机供应国,占5%。今年4月,本刊记者一行2人远赴欧洲,访问了多家纺机企业与检测公司,听取了这些顶尖品牌的发展经验。本期编发此文,以探解瑞士品牌的成功奥秘,以期为我国相应企业竞争力的提升提供一些借鉴。It is widely known that Swiss-made textile machinery represent the world＇s highest level of textile machinery. Also, most of the word leading textile machinery brands is from Switzerland. In April, 2 journalists of China Textile Leader visited some leading textile machinery manufacturers and testing company in Switzerland, listened to their introduction on development experiences. The article hereunder tries to explore and interpret the essentials of their success, expecting to offer certain reference for the Chinese companies.

关 键 词：纺织机械 瑞士 创新 采风 营销 纺机企业 企业竞争力 发展经验 

分 类 号：F426.4[经济管理—产业经济]