上海建材超市空间竞争的战略思维  

The study on the development and spatial competition of home-improvement chains in Shanghai

作　　者：史善华[1] 白光润[1] 

机构地区：[1]上海师范大学旅游学院,上海200234

出　　处：《上海师范大学学报（自然科学版）》2008年第2期214-220,共7页Journal of Shanghai Normal University(Natural Sciences)

基　　金：国家自然科学基金(40471029)分支研究内容

摘　　要：建材超市是建材零售行业的最新业态,上海是这一业态发展最快的地区.分析建材超市兴起的因素,宏观经济的稳定增长是其出现和发展的背景,居民健康、舒适和有品位的家居要求是其出现的直接原因,住宅的旺盛需求是其持续发展的动力.建材超市作为大型新兴业态,不可避免对原有建材零售秩序产生影响.分别从与摊位制市场的业态竞争、与建材专业街的空间竞争、建材超市之间的空间竞争角度分析建材超市面临的竞争环境.最后,依据全装修房比例上升、人口郊区化、新城开发等环境变化因素,对建材超市今后的选址提出建议.Home - improvement chain is a new retail type and has been developing fast in Shanghai. Probably, it is such factors as the growth of macro - economy, the requirement of health, comfortable and artistic home decoration and the blooming demands for houses which cause this phenomenon. As a new type of retail, home - improvement chains inevitably affect the traditional retail system. This paper analyzed the competition among the booth markets, special streets for selling building materials and home -improvement chains, Based on the changes of some factors influencing the market competition, the paper puts forward some suggestions for the selection of locations of the chains.

关 键 词：建材超市 空间竞争 选址 

分 类 号：F729.9[经济管理—产业经济]