树形象意识 创品牌学报——高校学报品牌形象系统工程论  

Cultivate an Image-Awareness and Create a Brand Journal——On the Systematic Project for Creating the Brand Image of Academic Journals of Universities

作　　者：秦俭[1] 

机构地区：[1]西南大学学报编辑部,重庆400715

出　　处：《西南农业大学学报（社会科学版）》2008年第2期162-166,共5页Journal of Southwest Agricultural University:Social Science Edition

摘　　要：21世纪,悄然出现了"形象革命"热潮和"形象消费"、"品牌消费"新概念,中国期刊正行进在品牌竞争的时代。为适应学术期刊发展的品牌化要求,教育部启动了"名刊工程"。而作为学术期刊重要组成部分和高校核心竞争力重要指标的高校学报,理应做出积极反响。因此,从实践中发掘、探索高校学报独特而丰富的形象资源,从理论上梳理、构建"高校学报品牌形象系统工程"新理念,不仅有积极的现实意义,更有理论创新价值,从而为充分发挥高校学报形象系统工程的"系统合力",树立形象意识,打造品牌学报,推动高校学报事业健康、和谐、高效、持续发展,提供理论支撑。Since we entered the 21st century, with the appearance of the new concepts of image revolution, image consumption and brand consumption, the journals and magazines in China have entered into an era of brand competition. In response to the requirement of creating famous brands for academic journals, the Ministry of Education initiated the ＂Top Journals Project＂. Journals of universities and colleges, which are an important component of academic journals and an important indicator of the nucleus competitiveness of universities, should undoubtedly make an active response. Therefore, it is of active and realistic significance and of great value of theoretical innovation to summarize and construct the new notion of ＂the systematic project for creating the brand image of university journals＂. It will help bring the resultant force of the project into full play, cultivate the image-awareness and create brand journals so as to promote the sound, harmonious, highly efficient and sustainable development of university journals in the fierce competition.

关 键 词：高校学报 形象意识 品牌学报 系统工程 

分 类 号：G237.5[文化科学]