中兴通讯:做创新的挑战者  

ZTE:To Be an Innovative Challenger

作　　者：林麟[1] 栗莉[1] 

机构地区：[1]《世界电信》记者

出　　处：《世界电信》2008年第4期27-31,4,共5页World Telecommunications

摘　　要：从默默无闻到在国内市场崭露头角，再到成功入围国际主流市场，我国通信设备制造商的崛起引起了全世界的瞩目。中兴通讯作为我国通信设备制造业的开拓者和佼佼者，近年来呈现出强劲的发展势头。在继续巩固传统市场的基础上，中兴通讯更加大力拓展以跨国运营商、各国主流运营商为代表的优质客户，不断在发达国家市场攻城略地，牢牢站稳脚跟。精准的市场战略和强大的研发能力使中兴通讯获得了突破性增长，Through 23 years of efforts, ZTE had become a major enter- prise which could compete with global top vendors as growing up as a small company. In 2007, ZTE's annual sale income was 34.777 billion RMB yuan, up 50% from previous year with its increasing speed ranking first in the industry. The international market share raised to 57.77%, a 13.35% increased from last year. Its products were recognized by more and more main operators famed in Europe and America with more outstanding and great achievements. The growing course of ZTE is also the miniature of other Chinese telecom equipment providers. Look back the road that Chinese telecom equipment industry has been growing up, at 1G times, mobile communications equipments and terminals were to-tally imported. Chinese equipment providers began to occupy some market share from medium-later period of 2G, and launched their systems and terminals successively, which not only were widely used in developing countries including Asia, Africa etc, but accounted for some shares in markets of the developed countries such as Europe, America etc, international influence had became more and more powerful. We invited Mr. Lei Zhenzhou, member of CPPCC, Mr. Liu Peng, vice-president of ZTE Co.Ltd , and other experts to deeply discuss about the rise of Chinese equipment providers led by ZTE, as well as the opportunity and challenge in the future devel-opment.

关 键 词：中兴通讯 通信设备制造商 通信设备制造业 国内市场 创新 发达国家 研发能力 市场战略 

分 类 号：TN929.533[电子电信—通信与信息系统] TN929.53[电子电信—信息与通信工程]