黑龙江省旅游业市场化进程中存在的问题与对策分析  

On Problems and Strategies in Marketing Process of Heilongjiang Tourism

作　　者：朱正杰[1] 郑昌江[1] 

机构地区：[1]哈尔滨商业大学旅游烹饪学院,黑龙江哈尔滨150076

出　　处：《商业经济》2008年第5期102-105,共4页Business & Economy

基　　金：黑龙江省教育厅人文社科项目<入世后我省旅游业市场化发展与政府行为的研究>(10532034)阶段性成果

摘　　要：黑龙江省旅游业市场化进程中存在的问题,主要体现在旅游资源规划缺乏整体性;市场恶性竞争严重;行业组织的作用发挥不充分;旅游法律体系不完善;产权制度改革滞后,融资渠道狭窄;旅游信息渠道不畅通,宣传不到位等方面。应坚持科学发展观与整体规划,深化整顿旅游市场秩序,实施旅游精品战略,拓宽融资渠道,加快基础设施建设,完善旅游法律体系,加强信息化建设,全面促进黑龙江省旅游市场化水平的提高。The problems in marketing process of Heilongjiang tourism are mainly in the following aspects： the program of tourism resource is incomplete, vicious competition serious, the role of trade association insufficient, legal system imperfect, property right reform backward, fmancing channel narrow, information channel blocked, and publicity unsuitable, etc. Hence, we need adhere to scientifically developing view and integrated planning, further rectify the order of tourism market, take the strategy of establishing tourism brand, expand financing channels, accelerate the construction of infrastructure and informationization, improve tourism legal system, and promote the development of marketization of Heilongjiang tourism.

关 键 词：黑龙江省旅游业 市场化进程 问题 对策 

分 类 号：F320[经济管理—产业经济]