全球价值链中地方产业国际市场势力的拓展——以浙江鞋业为例  

Promotion of Local Industry's International Market Power in Global Value Chain——A Case of Zhejiang Footwear Industry

作　　者：朱勤[1] 

机构地区：[1]浙江工商大学经济学院,浙江杭州310018

出　　处：《商业经济与管理》2008年第5期50-54,共5页Journal of Business Economics

基　　金：浙江省社科联重点研究项目(06Z05);浙江省教育厅计划项目(20061755);教育部省属高校人文社科重点研究基地浙江工商大学现代商贸研究中心课题研究成果

摘　　要：基于浙江鞋业出口贸易"价跌量增"日趋严重的现象,本文揭示了全球价值链中,采购商主导的俘获型治理模式是造成地方产业国际市场势力缺失的重要因素。要扭转这一被动局面,企业必须创新性地整合全球要素,实现价值环节的功能攀升,拓展国际市场势力。文章以奥康、康奈等浙江制鞋企业的国际化实践为依据,分析了国际市场势力拓展的具体模式。此分析对我国劳动密集型地方产业在全球价值链中增进分工利益皆具启发意义。Based on the increasingly serious phenomenon＂Price decreases as quantity increases＂, that Zhejiang footwear industry faces, the paper indicates that the important reason is being controlled by the captive governance mode established by buyers in the global value chain, and most of domestic local industries are lack of international market power. To reverse such passive status, they must allocate the global factors by innovation and upgrade in the value chain to extend international market power. By analyzing the internationalization of Zhejiang footwear enterprises such as AOKANG and KANGNAI, then the article puts forward the extension modes of international market power, which has an inspiring significance on the other labor- intensive local industries.

关 键 词：全球价值链 国际市场势力 鞋业 

分 类 号：F740[经济管理—国际贸易]