伴随供应商促销努力的两阶段供应链回购策略  

Buy Back Policy with Supplier's Sales Effort in a Two-Stage Supply Chain

作　　者：高星[1] 张纪会[1] 

机构地区：[1]青岛大学复杂性科学研究所,山东青岛266071

出　　处：《青岛大学学报（自然科学版）》2008年第1期88-91,共4页Journal of Qingdao University(Natural Science Edition)

基　　金：国家自然科学基金资助项目(760171057;70771052);山东省"泰山学者"计划资助

摘　　要：以包含一个制造商和一个零售商的两层供应链为研究对象,当零售商是领导者,供应商是跟随者,并且需求和促销努力相关时,证明传统的回购契约已不能够使得供应链协调。为了解决这个问题,建立了基于促销成本共担的回购契约模型,验证能够使得供应链协调。最后通过数值例子对模型分析比较。In a one-supplier-one-retailer supply chain facing stochastic sales effort dependent demand, it is proved that supply chain coordination can not be achieved by using traditional buy back contract when retailer is a leader and supplier is a follower. In order to solve this problem, buy back contract based on sales effort cost sharing is constructed. And it is testified to be a proper solution to this problem. Finally, a numerical example is given to illustrate the model and the solution process.

关 键 词：供应链契约 回购契约 努力因素 促销成本共担 

分 类 号：F253.4[经济管理—国民经济]