浅谈房地产品牌化战略的实施  

Discussion the strategy implementation of the real estate brand

作　　者：周巍[1] 

机构地区：[1]郑州航空工业管理学院建筑工程管理系,河南郑州450015

出　　处：《科技与管理》2008年第3期47-49,共3页Science-Technology and Management

摘　　要：通过对当前房地产品牌现状分析,提出准确的品牌定位、卓越的质量体系、超值的售后服务、有效的品牌传播、不断的品牌创新、先进的企业文化等多项措施,为房地产品牌化战略的实施明确一条可以借鉴的思路。With the present situation analysis of the real localization, the remarkable quality system, the ultra value brand innovation, the advanced enterprise culture and so on. estate brand strategy. estate brands,this paper proposes the accurate brand post-sale service, the effective brand dissemination, the This paper is beneficial to the implementation of the real estate brand strategy.

关 键 词：房地产 品牌战略 核心竞争力 

分 类 号：F293.35[经济管理—国民经济]