基于拍卖方偏好揭示的多属性网上拍卖模型  

Multi-attribute Online Auction Model Revealed by the Auctioneer Preference

作　　者：于红岩[1] 刘仲英[1] 

机构地区：[1]同济大学经济与管理学院,上海200092

出　　处：《系统工程》2008年第3期53-58,共6页Systems Engineering

基　　金：国家自然科学基金资助项目(70672084)

摘　　要：为了揭示拍卖方偏好对多属性网上拍卖的影响,研究由一个买方和多个卖方组成的多属性网上拍卖模型。根据模型,在多属性拍卖开始时,买方需要揭示偏好信息,给出每个属性的期望值和保留值。在拍卖过程中,买方Agent和卖方Agent分别代表拍卖双方进行评标和投标,由买方Agent控制拍卖协商过程。最后用一个多人参与的算例说明了该模型的有效性。这种方法能够避免多属性加权和模型的缺点,并且可以有效的控制拍卖过程。In order to reveal the impact of auctioneer preferences auction model composed by a buyer and a lot of sellers is studied. to multi-attribute online auction, a multi-attribute online According to the model, the buyer needs to reveal preference information, provide the aspiration value of each attribute and reservation value at the beginning of auction. In auc tion, buyer agent and the seller agent respectively represent the auction both sides to carry on bid evaluation and biding. The multi-attribute auction model allows the buyer agent to control the negotiation progress on each attribute of a deal. Finally, the validity of the method is demonstrated by a numerical example with multi-player participates. This method can avoid the weakness of multi-attribute weight sum model and control the auction process effectively.

关 键 词：多属性网上拍卖 智能体 偏好模型 

分 类 号：F724[经济管理—产业经济]