直觉决策研究综述与展望  

The Retrospect and Prospect of Intuitive Decision-making Research

作　　者：柏菊[1] 

机构地区：[1]南京理工大学经济管理学院,江苏南京210094

出　　处：《中国软科学》2008年第5期140-147,共8页China Soft Science

摘　　要：直觉决策从形象思维的角度研究决策者的决策行为,对经典的"理性人"追求"最优决策"的决策假说提出了挑战,而基于形象思维的直觉决策方法的研究也是当今决策理论研究的新趋势。本文对直觉决策理论的相关文献进行系统梳理和回顾,并指出了该领域未来可能的研究方向。Intuitive decision - making means to study decision - making behavior from the perspective of image thinking. It has posed a challenge to the classic decision - making hypotheses which seek ＂optimal decision＂ based on ＂rational person＂. The intuition decision - making based on image thinking is also the new trend on today＇ s decision theory. This paper retrospects the related literature of intuitive decision - making and points out the possible future areas of research.

关 键 词：决策理论 直觉决策 形象思维 

分 类 号：C934[经济管理—管理学]