Olympic Partner Programme  

出　　处：《China's Foreign Trade》2008年第8期61-63,共3页中国对外贸易（英文版）

摘　　要：The Olympic Partner Programme(TOP)is an international Olympic marketing pro- gramme created by the International Olympic Committee(IOC),which includes the Organising Committees of the Games,the National Olympic Committees and the TOP Partners. The IOC's inception of TOP,which gives partner firms exclusive marketing rights to the winter and summer Games,with each taking an even split of marketing funds,is seen by many commentators as a seminal moment in the history of sports sponsorship.The Olympic Partner Programme （TOP） is an international Olympic marketing programme created by the International Olympic Committee （IOC）, which includes the Organising Committees of the Games, the National Olympic Committees and the TOP Partners.

关 键 词：奥运会合作伙伴 商机 赞助商 企业发展 

分 类 号：G812.13[文化科学—体育学]