美国广告业规范化发展的启示  

Regular Development Achievement of American Advertising Industry and Its Reference to China

作　　者：胡维平[1] 

机构地区：[1]复旦大学新闻传播学博士后流动站在站博士后

出　　处：《国际商业技术》2008年第3期34-37,共4页International Business & Technology

摘　　要：回顾了美国广告业的发展成就，分析了美国广告业规范化发展的经验，探讨了这些经验对我国广告业的借鉴作用。Based on reviewing the historical development achievement of American advertising industry, the article made a summary and analysis of the experiences about its regulatory development, and explored the reference of these experiences to the regulatory and harmonious development of Chinese advertising industry in the future,

关 键 词：美国广告业 发展成就 规范化 经验 启示 

分 类 号：F832.5[经济管理—金融学] F713.8