浅析电子商务的快速发展对我国体育企业的影响  

The Rapid Development of E-commerce on the Iimpact of China's Sports

作　　者：单宗彬[1] 杜坤[2] 夏洪涛[1] 

机构地区：[1]河北工程大学 [2]邯郸职业技术学院

出　　处：《中国市场》2008年第15期48-49,共2页China Market

摘　　要：随着我国电子商务的快速发展,它已经从一个全新的概念,逐渐成为人们进行商业活动的一种新模式,对我国的体育企业带来了新的机遇与挑战,本文基于我国体育电子商务的发展现状对国内体育企业的国际化发展提出建设性的意见。Along with the rapid development of e-commerce in China, it has moved from a brand new concept, and gradually become the commercial activities of a new model of the sports business in China has brought new opportunities and challenges, China＇s sports Based on the electronic business development of the domestic enterprises in international sports to the development of the constructive comments.

关 键 词：电子商务 体育企业 国际化 

分 类 号：G80-05[文化科学—运动人体科学]