湖南省旅行社网站营销功能现状分析  

An Analysis on the Status Quo of the Network Marketing Function of the Travel Agency in Hunan Province

作　　者：付蓉[1] 王曼娜[1] 杨鹛[1] 

机构地区：[1]中南林业科技大学

出　　处：《中国市场》2008年第15期144-145,共2页China Market

基　　金：中南林业科技大学青年科学基金项目(编号:101-0723)资助

摘　　要：在网络经济时代,更新市场营销观念,是旅行社提升自身素质、提高竞争力的必然选择。本文以19家旅游社为例,分析了湖南省旅行社网站及其网站营销功能现状。指出了当前网站营销功能建设中存在的一些问题,并提出几点建议。In the age of network-based economy, renewing its marketing concepts has become an inevitable choice for the travel agency to promote its qualifications and competitiveness. The paper taking the 19 travel services as examples, analyzed the Status quo of the functions of the travel agencies web sites and their network marketing in Hunan province. Some existing problems of nowadays network marketing are pointed out in this paper, and some suggestions are put up on their network marketing.

关 键 词：旅行社 网络营销 湖南省 网站 

分 类 号：F592.6[经济管理—旅游管理] F49[经济管理—产业经济]