创立和维护农产品品牌的思考  

Thinking of founding and safeguarding brands of agricultural produce

作　　者：王呈芳[1] 顾琳珠[1] 殷勤[1] 

机构地区：[1]上海市农业科学院,上海201106

出　　处：《上海农业学报》2008年第2期114-116,共3页Acta Agriculturae Shanghai

摘　　要：农产品品牌基本的内涵特质是无公害、有一定地域特色或具有文化内涵,品牌最具有竞争性的销售力。在市场经济条件下迫切需要创立农产品品牌,面对海内外农产品的销售形势,政府、生产者和销售者必须相互合作,做好农产品品牌的实践。The brands of farm produce have such basic connotation as non-pollution, regional characteristics and local culture, and are possessed of the most competitive power in a market economy. Facing the situation of marketing farm produce at home and abroad, producers, distributors and government should cooperate with one another in founding and safeguarding agricultural produce＇s brands.

关 键 词：农产品 品牌 市场 

分 类 号：F304.3[经济管理—产业经济]