论中国足球职业联赛主场文化——以中超联赛为例  

On host culture of Chinese football professional league matches——With Chinese super league matches as the example

作　　者：赵一刚[1] 

机构地区：[1]杭州职业技术学院体育部,浙江杭州310018

出　　处：《山东体育学院学报》2008年第5期11-15,共5页Journal of Shandong Sport University

基　　金：浙江省社会科学界联合会2007年重点课题研究成果(项目编号:07Z44)

摘　　要：主场比赛既创造了特定的比赛环境,又明确了比赛双方的主客关系,鉴于中超联赛全部采用主客场制,因此主场文化概括了中超联赛赛场文化的主要内容。中超联赛主场文化既有丰富的内容,又具有职业足球联赛初期的阶段性文化特征。中超联赛主场文化的外在表现是参赛球队均有各自的主场、俱乐部队名具有当地文化的特征、主场具有获胜概率方面的优势以及主场观众具有强烈的主人意识等。中超联赛主场文化的主要内涵包括造就了一大批稳定的球迷群体、为俱乐部的商业运作创造了条件,并使各支球队和俱乐部有了明确的归属感,使地域文化的特征在足球比赛场上得以体现,增强了民众的荣誉感和社会的凝聚力。中超联赛主场文化的主要价值体现在满足了民众的情感需要,有利于社会的和谐,同时成功造就了中超联赛的品牌效应,切实扩大了中超联赛的发展空间。The host competition has created the specific competition environment, and has been clear about the competition both sides hosts and visitors relations. In view of the fact that the league matches all uses the hosts and visitors field system, therefore the host culture summarized main content of Chinese super league matches culture. Chinese super league matches has rich content, and also has periodically cultural characteristic of professional football league matches. The external performance of Chinese super league matches is that each team has itself field, the club team＇ s name has local culture characteristic, the field has the dominance of winning probability aspect as well as the spectator has the master consciousness and so on. Chinese super league matches mainly including accomplished large quantities of stable fans communities, has created the condition for the club commercial operation, and make each team and the club had the explicit ownership feeling, enabled the manifestation of region culture characteristic in the soccer sports field, strengthened populace＇ s sense of honor and society＇ s cohesive force. Chinese super league matches culture main value manifested as follows： met populace＇s emotional needs, is advantageous to society＇s harmony, simultaneously accomplished its brand effect, expanded its development space.

关 键 词：足球 职业联赛 主场 文化 品牌 价值 中超联赛 

分 类 号：G80-05[文化科学—运动人体科学]