商业经营与地方文化特色——从浙商进入观前商圈开始的分析  

Business Management and the Local Cultural Features

作　　者：尤士洁[1] 

机构地区：[1]苏州市职业大学基础部,江苏苏州215104

出　　处：《苏州科技学院学报（社会科学版）》2008年第2期24-27,共4页Journal of University of Science and Technology of Suzhou:Social Science

摘　　要：苏州观前街是国内著名的一条商业步行街,它以浓郁的苏州地方特色和深厚的历史文化底蕴奠定了其在苏州乃至全国的重要地位。近年来,随着浙商大批进入观前商圈,观前街遇到了前所未有的冲击。地方政府应积极寻找对策,如加强宏观指导和规划、经营特色商业街、大力提升文化品位等,以保持观前商圈的繁荣和发展。Guanqian Street in the City of Suzhou is a business walking street well known throughout the country. Its fame is due to its strong local features and profound historical and cultural traits. In recent years a large number of merchants have been pouring from Zhejiang Province into the shopping area of Guanqian Street. So the local government should take active counter - measures such as the macro city planning, the management of the local products sales, the refinement of the cultural taste so as to promote the growth and prosperity of Guanqian Street.

关 键 词：浙商 观前商圈 文化特色 

分 类 号：C913.3[经济管理]