The effect of national culture on marketing web sites  

作　　者：RAN Wen-jiang 

机构地区：[1]School of Business, Jiangnan University, Wuxi 214122, China

出　　处：《China-USA Business Review》2008年第4期62-64,共3页美中经济评论（英文版）

摘　　要：This paper explores the effect of national culture on marketing web sites. To discuss how the different cultural values on different marketing model, Chi-square analysis has been conducted. It indicates that there are some differences between China and US Its results describe the importance of national culture in marketing web sites tor every enterprise.

关 键 词：affiliate model viral marketing paid placement click-through 

分 类 号：G12[文化科学]