焦作旅游主题口号的设计分析  

Designation on Tourism Thematic Slogan of Jiaozuo

作　　者：白海霞[1] 

机构地区：[1]云南师范大学旅游与地理科学学院,云南昆明650091

出　　处：《郑州航空工业管理学院学报（社会科学版）》2008年第3期199-201,共3页Journal of Zhengzhou University of Aeronautics(Social Science Edition)

摘　　要：文章以河南省焦作市为例,根据其自身资源禀赋,参考众学者对旅游地形象和旅游口号的研究成果,搜集总结国内各省市旅游主题口号的特征,设计出焦作市的旅游主题口号,并从语言与美学、心理、广告、营销等角度对其进行解析。This paper concretely makes a case of Jiaozuo in Henan province, according to its own natural resources, consulting other scholars＇ research on tourism image and tourism slogan, collecting and summing- up features of domestic provinces＇ and cities＇ tourism thematic slogans, eventually designs Jiaozuo＇s tourism thematic slogan and makes lingual analysis from aesthetic, mental, advertising and marketing perspective.

关 键 词：焦作 旅游主题口号 设计分析 

分 类 号：F590[经济管理—旅游管理]