旅游银发族的世界格局及其需求特征  

The World Pattern and Requirement Features of Tourism for the Senior Citizens

作　　者：曹芙蓉[1] 

机构地区：[1]北京联合大学旅游学院,北京100101

出　　处：《旅游学刊》2008年第6期36-42,共7页Tourism Tribune

摘　　要：全球进入老龄化社会的步伐如此之快,这给人类社会带来巨大挑战的同时也蕴涵了构建社会和谐的机遇。老龄人口可自由支配的时间、可自由支配的收入,与其心理需求的共存,正在成为当今老年旅游产生和发展的充分条件。不仅其年龄生理和年龄心理形成的银发族旅游消费特征值得学界业界充分关注与研究,其制约因素与克服机理也同样应该引起瞩目。本文试图根据国外有关资料和实地考察者的考察报告,从全球化的人口结构转型、银发一族的市场效应、旅游取向与群体"个性"因素解析、其发展的制约与变数、难点的克服等几个方面,对以上论题做出多侧面的阐说,以期能够对老年旅游的理论建设有所帮助,对老年旅游在中国的新发展有所启迪。The global pace into an aging society is so fast that it not only brings about tremendous challenges to the human society, but also produces more and more opportunities for the development of the aged population itself. The disposable time and income as weU as the psychological needs of the aged group have formed ample conditions for the birth and growth of today＇ s tourism for the aged group. Not only is the tourism consumption of senior citizens caused by their specific physiology and psychology worth our research, but its restraining factors and conquering mechanism should also attract our attention. Based on the corresponding data and on- the- spot investigation, this paper tries to give a multi - faceted exposition in terms of the shifting of global population composition, the market effects of senior citizens, tourism tendency and ＂individuality＂ factors among groups, its developing restraints and variables, and the overcoming of difficult points and so on so as to render some enlightenment for the new development of tourism for the aged group in China.

关 键 词：银发族 婴儿潮 旅游市场 世界格局 机遇与变数 

分 类 号：F591[经济管理—旅游管理]