商务英语信函写作的影响要素  

To Analyze the Key Factors Influencing the Writing of Commercial English Letters

作　　者：陈首洁[1] 

机构地区：[1]湖南商务职业技术学院,湖南长沙410205

出　　处：《读与写（教育教学刊）》2008年第5期21-22,共2页Read and Write

摘　　要：随着加入世贸组织之后贸易环境的变化,中国进入了一个更复杂的国际经济环境。激烈的竞争要求公司职员在更多的场合使用英语。在商务往来中,商务英语信函扮演着重要角色,它是增进理解和扩大贸易的重要手段。本文主要论述影响商务英语信函写作的一些关键因素。第一部分从商务英语信函的格式和结构来阐述;第二部分主要是根据情景交流适用原则来分析,其中包括:礼貌原则,清晰原则,简洁原则等。With the change of the trade environment after China joined in the WTO, our country is integrated into a more complicated international environment. For the fierce competition, staffs are required to use English on more occasions. Commercial English letters play a very important role in commercial interactions. It is of great use for us in enhancing comprehension and promoting trade. This thesis mainly discusses some key factors influencing the writing of commercial English letters. The first part expounds on the format and the structure of commercial English letters, and the second part analyses by the appropriate principles of the scene-communication, which contains manners principle, clarity principle, simplicity principle, and etc.

关 键 词：商务英语信函 信函格式 信函结构 习惯用法 适用原则 

分 类 号：G642[文化科学—高等教育学]