试论酒店网络直销:前景、问题及对策  

The Analysis of Hotel's Online Direct-marketing: Prospects,Problems and Solutions

作　　者：王兴琼[1] 罗晓彬[1] 

机构地区：[1]四川师范大学旅游学院,四川成都610068

出　　处：《北京第二外国语学院学报》2008年第5期7-13,共7页Journal of Beijing International Studies University

摘　　要：随着互联网信息技术的迅速发展和广泛应用以及网络代理高额佣金弊端凸现等原因,网络直销尤其是第三方网络直销平台作为酒店一种新的营销渠道拥有良好的发展前景,但在发展过程中也存在不少有待解决的问题。本文分析了酒店网络直销发展的前景和动力,探讨了目前发展中存在的问题,并针对性地提出了解决方案,希望有助于此模式的健康成长和发展。Because of the rapid development and extensive application of intemet technology and high commissions of network agents, and other factors, network direct-marketing especially the third-party network platform as a new marketing channel have good prospects, But in the process of development, there are still many outstanding issues. This paper analyses the pros- pects and exsiting problems in the development of the hotel＇ s network direct-marketing, then puts forward specific solutions that contribute to its healthy growth and development.

关 键 词：酒店 营销渠道 网络直销 第三方网络平台 

分 类 号：F59[经济管理—旅游管理]