当代大学生价值观的离散选择模型分析  

Discrete Choice Methods Estimation of Contemporary Chinese College Students' Values

作　　者：黄希庭[1] 窦刚[1] 郑涌[1] 

机构地区：[1]西南大学心理学院,重庆400715

出　　处：《心理科学》2008年第3期675-680,共6页Journal of Psychological Science

基　　金：全国哲学社会科学规划2003年国家社会科学基金项目(03BSH023);西南大学国家重点学科项目(NSKD06001);教育部哲学社会科学研究重大课题攻关项目(05JZD00031)

摘　　要：本研究使用离散选择模型方法对3,796名在校大学生的Rokeach Value Survey数据进行了分析,结果表明当代大学生在终极价值观方面最偏好合家安宁、幸福、快乐、自由和自尊,而在工具性价值方面最偏好诚实的、有能力的、负责任的和胸怀宽广的,反映了重视家庭价值,强调个人品质等传统文化特点的回归,也体现出了社会经济文化快速发展背景下的社会适应意义;女性与男性价值观偏好的基本走向差别不大,女性相对更具时代特点,男性相对更为传统;年龄因素对终极性价值观的效应相对于工具性价值观更明显。The Rank-order data of Rokeach Value Survey from 3,796 Chinese college students was fitted with the rank-ordered logit model estimation of discrete choice methods. According the results, the most important terminal values preference of college student＇ were family security, happiness, pleasure, freedom, self-respect, and the most important instrumental values preference were honesty, ability, responsibility, and broadmindedness. The results reflected the comeback of such traditional culture characteristics as emphasis on family values personal qualifies, etc., and indicated the meaning of social adaptation in the fast development of socliety economy and culture. The difference in the basic trend of values preference between female and male subjects was not much. Females were more characterized by the era by the era, and males were more traditional. The effect of age on terminal values was more evident than on instrumental values.

关 键 词：价值观调查 离散选择模型 Rank-OrderedLogit模型 大学生 

分 类 号：G641[文化科学—高等教育学]