定向运动赛事营销策略构想  

Marketing Strategic Ideas on Orienteering Events

作　　者：何晓知[1] 章罗庚[1] 

机构地区：[1]长沙理工大学体育部,湖南长沙410076

出　　处：《吉林体育学院学报》2008年第3期10-11,33,共3页Journal of Jilin Sport University

摘　　要：采用文献资料和市场调查法,结合营销学理论分析定向运动赛事营销的概念和价值,并根据定向运动的特点,提出定向运动赛事营销的策略构想,即对定向运动的创造精彩赛事、努力形成品牌赛事和赛事资源市场开发等方面进行了研究。Methods of documentary statistics and marketing survey combined with marketing theories are used in this paper to analyze the marketing concept and value of orienteering events. Marketing strategic ideas are proposed in accordance with the characteristics of orienteering sports, and it studies on how to create magnificent sports events,form a sports event of a famous brand and open markets of event resources.

关 键 词：定向运动 赛事营销 品牌 市场开发 策略构想 

分 类 号：G80-05[文化科学—运动人体科学]