关于发展湛江服装品牌的探讨  

Analysis and research of apparel brands of Zhanjiang

作　　者：黄治冠[1] 

机构地区：[1]天津工业大学,天津300160

出　　处：《纺织科技进展》2008年第3期95-96,共2页Progress in Textile Science & Technology

摘　　要：对湛江纺织服装业的现状及其存在问题进行了分析和研究,指出应以打造服装品牌作为拓展内销市场的发展思路,提出了保持湛江纺织服装业的可持续发展、创造本地的知名服装品牌的具体措施。Zhanjiang textile and garment industries actuality and existent problems are analysed and researched. Building the brand of apparel as ex panding domestic market of development ideas is pointed out. Measures that sustain development of textile and garment industries in Zhanjiang and create local famous fashion brand are advanced.

关 键 词：纺织服装 服装品牌 湛江经济 可持续发展 

分 类 号：F426.86[经济管理—产业经济]