基于亲景度的秦皇岛入境旅游市场研究  

Study on Inbound Tourist Market of Qinhuangdao Based on Preference Scale

作　　者：翁钢民[1] 刘洋[1] 郑竹叶[1] 

机构地区：[1]燕山大学经济管理学院,河北秦皇岛066004

出　　处：《资源开发与市场》2008年第7期658-660,共3页Resource Development & Market

基　　金：国家社会科学基金项目(编号:05KBS018);河北省社会科学基金项目(编号:HB07BYJ023)资助

摘　　要：入境旅游市场的规模与质量直接影响旅游目的地旅游业的外向度,而外向度的提升是旅游目的地塑造国际化品牌形象、增加旅游收入、提高经济效益的基础。依据秦皇岛1995—2006年入境旅游市场的相关统计数据,分析了秦皇岛入境旅游市场亲景度的国别差异及空间演变,并对秦皇岛今后拓展入境旅游市场提出了对策与建议。The scale and quality of intemational tourism market influenced the extraversion degree of tourism,while the extraversion degree was the foundation of upgrading the internationalized brand image of the tourism site, increasing the foreign exchange earnings and improving economic efficiency. The article rested on the relevant statistics from 1995 to 2006,by analyzing the preference scale indicators,and then it analyzed the difference of preference scale indicators and spatial evolution in the countries visiting Qinhuangdao. Finally, the article proposed some countermeasures and suggestion about expanding the inbound foreign tourist market of Qinhuangdao.

关 键 词：亲景度 入境旅游市场 秦皇岛 

分 类 号：F590[经济管理—旅游管理]