论福建茉莉花茶产业的复兴与提升  

Discussion on Revival and Advance of Jasmine Tea Industry in Fujian Province

作　　者：陈潜[1] 杨巍[1] 

机构地区：[1]福建农林大学茶业经济与科技研究所

出　　处：《茶叶》2008年第2期115-120,共6页Journal of Tea

摘　　要：福建是我国茉莉花茶的故乡和主产区,以福州茉莉花茶为代表的福建茉莉花茶产业在历史上曾经有过产业辉煌,但在20世纪90年代初期以后,广西横县逐渐取代福建成为全国茉莉花、茉莉花茶生产的最大基地。曾经经历了历史辉煌的福建茉莉花茶产业为何走向低落?本文通过对影响福建茉莉花茶产业发展的外部环境以及产业本身所具有的比较优势和竞争劣势等外生因素和内生因素进行综合分析,从而提出符合福建茉莉花茶产业复兴与提升战略。Fujian Province is the hometown and main Tea. There were two splendid achievements of Jasmine production area Tea industry in of Chinese Jasmine history which was represented by Fuzhou Jasmine Tea. However, after the early 1990s, Heng County, in Guangxi Zhuang Autonomous Region, taking place of Fujian, becoming the largest base of producing jasmine flower and Jasmine Tea all over China. Why the splendid Fujian Jasmine Tea industry trends to decline？ This paper comprehensively analyzes the outside factors including surroundings affecting industrial development and the inside factors including comparative strengths and competitive weaknesses of Jasmine Tea; and then presents the revival and advance strategies conform to Jasmine Tea industry in Fujian Province.

关 键 词：福建茉莉花茶 产业 外部环境 比较优势 竞争劣势 复兴与提升战略 

分 类 号：F426.82[经济管理—产业经济]