发展特色河南旅游业的优势、问题及路径  

Advantages, Problems and Countermeasures of Henan Province Tourism

作　　者：汤庆园[1] 夏安桃[1] 毛慧芳[2] 

机构地区：[1]湖南师范大学资源与环境科学学院,长沙410081 [2]华中农业大学高等教育研究所,武汉430070

出　　处：《湖南城市学院学报》2008年第3期32-35,共4页Journal of Hunan City Univeristy

摘　　要：河南省旅游资源丰富,优势明显。近年来旅游业发展势头强劲,但也暴露出一些问题,如:没有突出"古文化"特色,在旅游形象、旅游营销定位、旅游产业关联度、旅游产品文化品位、管理体制以及旅游商品等方面尚存不足。针对这些问题,应采取如下对策:树立鲜明的旅游整体形象、坚持文化统率旅游的发展观、实施旅游与经济的深度结合、提高文化品位、深化管理体制、大力开发旅游产品。The tourist resources in Henan Province are abundant, and their advantage is also obvious. Although tourist industry develops powerfully in recent years, it existes some questions, not stressing ancient culture characteristic, such as the insufficiency of the culture of the tourist products, tourist infrastructure construction, managing system and tourist commodities. To solve these problems, the writer has put forward his own elementary countermeasures and suggestions： this text is in order to confirm tourist theme, to establish distinct tourist overall image, to insist on the development view that the cultural commander travels, help to construct a tourism-economy belt, improving tourism level, strengthening infrastructure construction, deepening management system and exploiting strongly tourist products.

关 键 词：河南省旅游 特色旅游 问题 对策 

分 类 号：F59[经济管理—旅游管理]