论受众电视节目选择的影响因素、类型及过程  

On the Factors, Types and Process Influencing Viewer’s Choice of TV Programmes

作　　者：刘新荣[1] 

机构地区：[1]浙江传媒学院新闻传播研究所,浙江杭州310018

出　　处：《南京理工大学学报（社会科学版）》2008年第3期93-97,共5页Journal of Nanjing University of Science and Technology：Social Sciences

摘　　要：受众对电视节目的选择行为是一个实践问题。受众的收视动机、态度、个性与生活、记忆、收视对象与收视情境等因素影响着受众的选择行为。受众电视节目选择的类型有名义型、有限型与扩展型三种,并经历五个阶段:明确问题、信息搜寻、评价方案、收视行动与收视后行为。Viewer＇s choice of TV programmes is a matter of practice. The motive, attitude, personality, life, recollection of the viewer and objects viewed and viewing circumstances influence the choice. There are three types of TV programme choice, namely titular, finite and expanding, going through five stages： defining, seeking, commenting, viewing and postviewing.

关 键 词：受众 电视节目选择 影响因素 类型 过程 

分 类 号：G220[文化科学]