面向亚运会的广州旅游业发展研究  

The Research of Guangzhou's Tourism Oriented to 16th Asian Games

作　　者：谢涤湘[1] 

机构地区：[1]广东工业大学建设学院,广东广州510006

出　　处：《广东工业大学学报（社会科学版）》2008年第2期39-41,共3页Journal of Guangdong University of Technology(Social Sciences Edition)

基　　金：2006年广州市社科重点基金项目"广州行政区划调整与区域平衡发展研究"的论文之一;项目编号:060055

摘　　要：2010年广州亚运会对于广州旅游业来说既是一次历史性机遇,也是一次严峻的挑战。广州旅游界对此应予以高度重视,不但要做好旅游接待工作,也要做好旅游市场营销,促进城市营销,全面展现广州良好的旅游形象和深厚的文化内涵,推动广州体育旅游的持续快速发展,提升广州的国际地位与竞争力。The 2010 Guangzhou Asian Games is not only a historical opportunity, but also a stern challenge to tourism in Guangzhou. The tourist circles in Guangzhou should attach great importance to this event. They should not only do well in services, but also enhance tourist promotion, and advance the urban marketing in order to unfold the good image and deep cultural connotation of tourism in Guangzhou, push forward the sustained and rapid development of sports traveling in Guangzhou, and finally improve Guangzhou＇ s international status and competitive power.

关 键 词：亚运会 广州 旅游业 

分 类 号：F590.3[经济管理—旅游管理]