我国广电产业经营新方向探析  

Exploring the New Direction of China Radio and Television Industry Management

作　　者：钱斌 王磊[2] 

机构地区：[1]重庆广电集团总编室,重庆401121 [2]西南政法大学新闻传播学院,重庆400031

出　　处：《新闻界》2008年第3期118-120,111,共4页Journalism and Mass Communication

摘　　要：本文结合一些实例回顾中国广电产业经营的历程,同时总结出广电产业经营的几种范式,并对广电产业未来的经营方向进行了探析。The thesis is drawn with some samples as follows： reviewing the process ,generalizing some steretypes, providing some suggestions and speculation ,which is in the condition of management of radio and television.

关 键 词：广电经营 传媒体制 资本经营 

分 类 号：G220[文化科学]