建筑市场竞争中的报价策略与应用探析  

Quote strategy in the competition of architecture market and analysis on its application

作　　者：裘越青 杨秀根 

机构地区：[1]嘉兴市规划与建设局经济开发区分局 [2]中国茧丝绸交易市场

出　　处：《山西建筑》2008年第19期260-261,共2页Shanxi Architecture

摘　　要：针对目前嘉兴建筑投标市场"僧多粥少"的现状,全面深入地探讨了工程项目投标中报价决策的制订、报价策略的分析以及报价技巧的运用等方面的内容,以提高企业的中标率,从而增强企业的竞争力。In view of the present situation of ＂the gruel is meagre and the monks are many＂, it elaborates the make of quote decision, quote strategy and application of quote skills, so as to enhance the ratio of winning the bid, which in turn ,will improve the competitiveness of enterprises.

关 键 词：建筑市场 招投标 报价策略 应用 

分 类 号：TU723.2[建筑科学—建筑技术科学]