本土动画存在的问题与对策思考  

On Strategies of Sovling the Problems of Domestic Cartoons

作　　者：雷宇[1] 郑丹丹[2] 

机构地区：[1]湖北经济学院艺术与传播学院,湖北武汉430205 [2]中国地质大学艺术与传媒学院,湖北武汉430074

出　　处：《湖北民族学院学报（哲学社会科学版）》2008年第3期102-106,共5页Journal of Hubei Minzu University：Philosophy and Social Sciences

摘　　要：20世纪80年代中后期,日美动画的涌入对我国动画市场形成强势冲击,本土动画产品出现了数量增加,质量滑坡,精品少见,观众流失的困难局面。目前,针对本土动画模仿多原创少、重数量轻质量、缺乏技术与艺术创新、产业链不健全等问题,必须从人才培养、加强创新、落实政策、完善产业链等方面入手去解决。这样才能有效提升本土动画作品的竞争力,为青少年提供更多的优秀动画作品,保障动画产业的健康发展。Since the middle and late 1980s, the large inflow of American and Japanese cartoons have powerfully impacted China＇s cartoon market, so the domestic cartoons are faced with the difficult situation in which the number of domestic cartoons is increased with a degrading quality and loss of audiences. At present there are such problems as the domestic cartoons have imitated more foreign ones than innovations, preferring numbers to quality, lacking technical and artistic innovations, and not having the sound industry chains. All the problems should be solved from the perspective of cultivating talents, improving innovation, implementig some relevant policies and perfecting the industry chains. Only in this way can the competitiveness of the domestic cartoons be improved and offer more high - quality cartoons for teenagers so as to safeguard the healthy development of the cartoon industry.

关 键 词：本土动画 问题 对策 

分 类 号：J954[艺术—电影电视艺术]