论广告意境中的象征与荒诞  

Symbolism and Absurdity in Designing Advertisement

作　　者：陈慧[1] 

机构地区：[1]皖西学院中文系,安徽六安237012

出　　处：《皖西学院学报》2008年第3期115-117,共3页Journal of West Anhui University

基　　金：皖西学院青年项目(WXSQ0607)

摘　　要：象征与荒诞是广告创作中的典型技法。随着创作时期的不同,二者的表现形式及风格特征在广告作品中得以不断演变。分析了两者的基本类型特征,从不同角度探究了其在相异广告意境中的不同运用要求及其作用。Symbolism and absurdity are the two typical techniques in designing an advertisement. With the development of the ad designing, their forms and characteristics are being continuously developed in the different periods. Based on the analysis of their basic characteristics, this paper aims at studying the conditions and functions of using the two techniques in designing different ads from different angles.

关 键 词：广告 象征 荒诞 

分 类 号：H152.3[语言文字—汉语]