基于ANP的地区文化产业竞争力评价模型与指标体系  

Theories and Evaluation System of Regional Cultural Industry Competitiveness Based on ANP

作　　者：王岚[1] 赵国杰[1] 

机构地区：[1]天津大学管理学院,天津300072

出　　处：《科学学与科学技术管理》2008年第7期129-132,179,共5页Science of Science and Management of S.& T.

摘　　要：根据竞争力评价的理论基础,把握地区文化产业竞争力的内涵与特征,分析影响地区文化产业竞争力的主要因素,遵从科学性、系统性、可操作性原则,运用网络层次分析法(ANP),构造中国地区文化产业竞争力评价模型;依据模型总体框架,结合我国地区文化产业发展的阶段和实际,考虑数据获取的可能性和科学性,确定了我国地区文化产业竞争力指标体系和指标权重。Regional cultural industry competitiveness is the compositive capability of regional cultural industry in the competition between different regions, which includes the ability to provide effective products and service and the potential for future development. According to the competitive ability appraisal rationale, the paper grasps the connotation and the characteristic of the regional cultural industry competitiveness, analyzes the primary factors which affect the regional cultural industry competitiveness, complies with the principle of scientific nature, systematic and operational characteristic, adopts the Analytic Network Process （ANP）, constructs the appraisal model of Chinese regional cultural industry competitiveness. According to the holistic frame of the model, the paper engages with the stage and actuality in our country, considers the data-gain possibility, constructs the evaluation index system to be composed of four big modules seven competitions surface and thirty index.

关 键 词：地区文化产业竞争力 网络层次分析法(ANP) 评价模型与指标体系 

分 类 号：G124[文化科学]