沈阳市网球俱乐部会员消费人群基本情况调查研究  

Study on the Basic Situation of Tennis Club Members in Shenyang

作　　者：陈红霞[1] 郭亦农[2] 

机构地区：[1]西安建筑科技大学体育系,陕西西安710055 [2]沈阳体育学院教务处,辽宁沈阳110102

出　　处：《沈阳体育学院学报》2008年第3期37-39,共3页Journal of Shenyang Sport University

摘　　要：采用文献资料、问卷调查、数理统计等研究方法,对沈阳市网球俱乐部会员消费人群进行调查。结果表明：会员消费人群年龄主要集中在31~55岁之间,男性明显多于女性;居住地以皇姑区、和平区为主,学历水平大多数是本科和大专,家庭月可支配收入以2 000~4 000元占最大比例;职业主要是金融、自由职业者和教师。媒体因素、价格因素、环境因素、服务因素是影响网球俱乐部会员消费者参与消费的主要因素。Through questionnaires, logistical statistics to the members of tennis club in Shenyang, the survey results show that the number of male members is larger than that of female members, the main age is 31 -- 55, the main habitation is Huanggu and Heping district, the most people are undergraduate and junior college, family＇s income monthly is 2000 4000, and the main work is in finance, self-employrnent and education. Environment, price, media and service factors are the main factors of affecting consumption.

关 键 词：沈阳 网球俱乐部 会员 消费 影响因素 

分 类 号：G80-05[文化科学—运动人体科学]