旅游城市杭州户外广告空间视觉设计及分析  

Tourist City Outdoor Advertising Analysis and Research

作　　者：李昕[1] 李加林[1] 

机构地区：[1]浙江理工大学艺术与设计学院,杭州310018

出　　处：《浙江理工大学学报（自然科学版）》2008年第4期434-437,共4页Journal of Zhejiang Sci-Tech University(Natural Sciences)

摘　　要：立足杭州这一著名的旅游城市,以实地调研的方法分析总结杭州近年来在户外广告方面较为成功的经验。户外广告是城市整体市容市貌的组成部分,不能游离于城区各功能区域的环境之外,更不能与原有的城市风格大相径庭。户外广告的商业价值应能更多地通过广告的文化价值和环境价值体现出来,它应该有助于城区环境质量的整体提高。Based on the famous tourist city Hangzhou, the paper analyzes the successful experiences in outdoor advertising in Hangzhou in recent years, and concludes the outdoor advertising is the component of the whole City. It can not be divorced from each functional area of the environment, and can not be entirely different from the original style of the city. The commercial value of outdoor advertising should be more advertising and the cultural values reflect the value of the environment, it should be able to better contribute to the overall quality of urban environment.

关 键 词：户外广告 景观 旅游城市 杭州 

分 类 号：J524.3[艺术—艺术设计]