城市职业女性旅游行为调查研究——以西安市为例  

Investigation of the tourist behavior of female professionals: case study with Xi′an

作　　者：吴晋峰[1] 李馥利[1] 熊冰[1] 

机构地区：[1]陕西师范大学旅游与环境学院,陕西西安710062

出　　处：《陕西师范大学学报（自然科学版）》2008年第4期98-102,共5页Journal of Shaanxi Normal University：Natural Science Edition

基　　金：陕西省自然科学基金资助项目(2005D12)

摘　　要：城市职业女性是女性旅游市场中开发潜力最大的细分市场.以西安市的职业女性为研究对象,采用问卷调查法和焦点小组访谈法,从旅游动机及信息获取途径、出游偏好(时间、目的地、交通工具、游伴)、出游影响因素等三方面对西安市职业女性的旅游行为进行了调查分析,归纳出城市职业女性的六大旅游行为特点,并以此为基础提出开发城市职业女性旅游市场的若干建议.The female professionals market is regarded as the most potential tourist market because of its strong purchasing power. But female professional＇s tourist behavior has not been studied systematically. Based on the information of questionnaires and group enquiry, this article studies the female professional＇s tourist motivations, source of tourism information , tourist preference（ time, destination, vehicle, partner ） and influence factors of destination selecting,in order to find the characteristics of the female professional＇s tourist behavior. The results concluded several tourist behavior characteristics and propose some recommendations of developing the female professionals market.

关 键 词：西安市 职业女性 旅游行为 调查研究 

分 类 号：F590[经济管理—旅游管理]