媒介奥运报道对中国国家队备战北京奥运的影响  

Impact of Media Report about Olympics on the Preparation of Chinese National Team for Beijing Olympics

作　　者：周雪蕾[1] 

机构地区：[1]成都体育学院新闻系,四川成都610041

出　　处：《成都体育学院学报》2008年第7期12-15,共4页Journal of Chengdu Sport University

基　　金：国家社科基金项目(06XTV003)

摘　　要：运用访谈法和文献资料法,对大众传媒对中国国家队备战北京奥运的影响进行研究和探讨,认为大众媒介已和国家需要、金牌指标等共同构成影响国家队备战奥运的主要因素,也成为参赛队员必须面对的心理考验和挑战。但媒体是运动员压力的放大器而非源头,对备战、参赛运动队和运动员个人的影响是有限的。国家队利用独特的媒介应对策略和措施有效调控了大众传播对奥运备战的影响。This article studies on the impact of mass media on the preparation of Chinese National Team for Beijing Olympics. It is concluded that mass media, together with such major factors as national demand and gold medal quota, constitutes the interior and exterior environment affecting the preparation of Chinese National Team for Beijing Olympics as well as the psychological test and challenge confronting the participant. However media is the amplifier rather than the source of pressure felt by the athlete and it has limited influence on the team participant and individual player. Chinese National Team makes use of special media countersta＇ategies and measures to effectively leverage the impact of mass media on Olympic preparatory work.

关 键 词：奥运报道 备战 北京奥运会 影响 

分 类 号：G812.13[文化科学—体育学] G206.3