家电生产企业实施回收物流的动态多维博弈  

Dynamic Multidimensional Game Analysis of Returned Logistics Implemented by Household Appliances Manufacturers

作　　者：何文胜[1] 马祖军[1] 

机构地区：[1]西南交通大学物流学院,四川成都610031

出　　处：《西南交通大学学报》2008年第4期519-523,共5页Journal of Southwest Jiaotong University

基　　金：国家自然科学基金资助项目(70502025);国家社会科学基金资助项目(07CJY019);四川省哲学社会科学研究规划项目(SC06C007);四川循环经济研究中心资助重点项目(XHJJ-05);西南交通大学基础科学研究基金项目的资助(2005B01)

摘　　要：为分析家电生产企业回收废旧家电的均衡效益,基于多维博弈理论建立了家电生产企业实施回收物流的动态博弈模型,在此基础上分析了2个企业在实施废旧家电回收过程中产品品牌效益、回收物流投入和产品市场价格的多维博弈问题,得到了相应的均衡解以及在均衡效益下的最优经营策略.最后,对该模型在二维博弈情形下的应用进行了分析.研究思路也可以应用到多个企业在多领域的动态多维博弈问题.A dynamic game model for returned logistics implemented by household appliances manufacturers was set up on the basis of the multidimensional game theory to analyze the equilibrium profit of returned used household appliances implemented by household appliances manufacturers. The multidimensional game problems of two household appliances manufacturers, such as the brand profit of products, the investment of returned logistics and the market price of products, were investigated, and the equilibrium and the optimal managerial strategies based on the equilibrium profit were obtained. Finally, the two-dimensional game cases of this model were analyzed. The research idea may be applied to dynamic multidimensional game problems of various manufacturers in various fields.

关 键 词：回收物流 博弈论 多维博弈 动态均衡 家电生产企业 

分 类 号：F252.5[经济管理—国民经济]