论旅游产品组合的三维拓展模型——以南通旅游产品开发为例  

Research on the Three Dimensional Model of Tourist Product Combination——An Example on the Development of Nantong Tourist Products

作　　者：孙亮[1] 

机构地区：[1]上海社会科学院经济研究所,上海200025

出　　处：《华东经济管理》2008年第7期14-18,共5页East China Economic Management

摘　　要：当前我国旅游产业的发展可概括为"虚火过盛"、"中气不足"。与国内主流观点专注于产品组合广度和深度两维方向的延展不同,文章着眼于产品间"集聚度",提出了旅游产品组合的三维拓展模型。在此基础上结合南通旅游开发的实际案例,以资源禀赋为切入点分析当前存在问题,并设计"近代第一城之旅"。The development of China tourism industry can be summarized as ＂strong outwardly but shrived inwardly＂. Our main characteristie in this paper is the ＂concentration＂ of products anti the 3 dimensional model of tourist product combination while other internal scholars only concentrate on the width and depth extent of product combination. Besides, we analyze the actual ease of Nantong Tourism form natural resources perspective and design a new model of ＂Travel in the First City in Modern China＂.

关 键 词：旅游产品组合 三维拓展模型 南通 近代第一城之旅 

分 类 号：F061.5[经济管理—政治经济学]