六安瓜片品牌经营战略探讨  

Lu’an Guapian of Brand Management Strategy

作　　者：王哲[1] 

机构地区：[1]皖西学院经济与管理科学系,安徽六安237012

出　　处：《中国农学通报》2008年第7期520-522,共3页Chinese Agricultural Science Bulletin

基　　金：安徽省教育厅人文社科研究一般项目"省会经济圈战略下的六安区域定位与产业分工研究"(2008sk263)

摘　　要：品牌化程度低是影响历史名茶—六安瓜片市场知名度和可持续发展的一大障碍。因此,必须在强化品牌意识的前提下,通过挖掘地方文化资源和扶持茶业龙头企业以加强其品牌整合能力等措施,来打造六安瓜片茶叶知名品牌,实现其生产规模与效益的统一、茶叶文化与经济的统一,做强做大六安瓜片茶产业,并最终使其走向国际市场。Brand is the impact of the low level of historical fomous tea -Lu＇an Guapian risibikty tainable development of a major obstacle.Therefore.We must strengthen the brand consciousness premise of the Place Cultural resourcess by tapping into local tea cndustry and support leading and the susin under the enterprises to strengthen their ability to cntegrate brand and other measures. Lu＇an GuaPian to create the level of cts wellknow brand, and realize the scale of production and efficiency, tea culture industry. To strengthen and enlarge the tea industry of Lu＇an GuaPian, and ultimately towards to the international maket.

关 键 词：品牌 品牌经营战略 茶叶品牌 六安瓜片 

分 类 号：TS572.5[轻工技术与工程—皮革化学与工程]