强势区域品牌的培育对策研究——以四川白酒产业为例  

The Study of Countermeasures in Regional Brand Growing——Sichuan white liquor industry for example

作　　者：杨世先[1] 杨柳[2] 

机构地区：[1]西华大学管理学院,成都610039 [2]四川大学经济学院,成都610041

出　　处：《经济研究导刊》2008年第7期111-114,共4页Economic Research Guide

基　　金：四川省软科学项目(07ZR025-077)

摘　　要：通过建立有效的区域品牌创建、维护、发展、延伸系统,构建了提升区域品牌的三大模式,即企业主导、政府主导、行业协会引导;加强相关组织对区域品牌的培育,重视教育和训练,并转变中小企业竞争和合作理念,扶持名优企业做大和形成产业配套。从营销角度对四川白酒强势区域品牌的培育做出理论研究和实践探索,打造区域的品牌优势。From the perspective which industrial cluster promotes the regional brand, it established effective regional brand creation, maintenance, development and extension system, and formed a regional brand Construction of the three models ： namely business - led, led by the government and industry associations to guide; strengthen regional brands growing during relevant organizations, paying importance in fields of education and training, and changing Small and medium - sized enterprises competitiveness and cooperation concepts, enabling famous enterprises bigger and the formation of industry supporting. Finally, from the marketing point of view, propose relevant recommendations in Sichuan Liquor strong regional brands growing and made theory research.

关 键 词：产业集群 区域品牌 品牌培育 对策研究 

分 类 号：F760.5[经济管理—产业经济]