基于产品的电子商务营销模式探析  

Electronic Commerce Marketing Modes Based on Products

作　　者：陈氢[1] 

机构地区：[1]湖北工业大学管理学院,湖北武汉430068

出　　处：《商业研究》2008年第8期210-213,共4页Commercial Research

摘　　要：在未来商业模式中,企业营销方式将转向网络营销,电子商务环境下的营销模式将逐步替代传统的营销模式,电子商务将贯穿于企业运营。因此,企业在选择电子商务营销模式时,必须基于产品,不同种类的产品须采用不同的营销模式,只有这样才能在电子商务环境下使其信息流、资金流、物流和商流实现整合。In future business operation, marketing will turn to the means of network. E - commerce - drivan marketing mode will take the place of the traditional marketing and relate itself to every link of business operation. While deciding on the mode of e - commerce marketing, enterprises need consider their products well. A product - based commerce marketing mode can ensure of the effective integration of information flow, cash flow and commodity flow, etc.

关 键 词：电子商务 营销模式 产品 

分 类 号：F724.6[经济管理—产业经济]