运用5种竞争力量模型分析医疗产业结构  

According to Five Competitive Forces Model to Analyze Health Care lndustrial Structure

作　　者：全晓明[1] 张亮[1] 熊慧琴[2] 杨敏 

机构地区：[1]华中科技大学同济医学院医药卫生管理学院,湖北武汉430030 [2]湖北省新华医院,湖北武汉430015 [3]上海仁爱投资管理有限公司,上海200235

出　　处：《中国医院管理》2008年第2期45-47,共3页Chinese Hospital Management

摘　　要：借助迈克尔·波特教授提出的5种竞争力量模型,提出医疗产业内部的5种基本竞争力量,通过对5种基本竞争力量进行分析,找出了影响医院竞争力的因素,明确了医疗产业内的竞争态势和未来发展的趋势,旨在为医院适应竞争环境,制定正确的发展战略提供参考。According to the five competitive forces model posed by Michael Porter,it is going to analyze the five competitive forces within the health care industry and then single out the key points which strongly influence the hospital strategy jointly point out the competition situation and development trend of health care industry so as to help hospitals make right strategies and survive through the tough competition.

关 键 词：医院 产业结构 战略 5种竞争力量 

分 类 号：R197.3[医药卫生—卫生事业管理]