消费行为的制度嵌入性——消费社会学的一个研究纲领  

Institutional Embeddedness in Consumer Behaviors:A Research Program for Sociology of Consumption

作　　者：王宁[1] 

机构地区：[1]中山大学管理学院

出　　处：《中山大学学报（社会科学版）》2008年第4期140-145,共6页Journal of Sun Yat-sen University(Social Science Edition)

基　　金：教育部人文社会科学研究项目(06JA840021)

摘　　要："制度嵌入性"是新制度主义社会学所提出的一个新的研究纲领,它是在格兰诺维特的"关系嵌入性"基础上形成的又一类型的嵌入性。这一研究纲领不但拓宽了经济社会学的研究视野,而且对消费社会学也具有重要的借鉴意义。文章在论述了"嵌入性"与"制度嵌入性"的含义的基础上,分别论述了消费的私人行为与社会行为的制度嵌入性,并以教育消费为例说明了制度嵌入性对中国居民消费行为的解释力。'Institutional embeddedness' is a new research program in the new institutionalist sociology and a new type of embeddedness which differs from Granovetter's 'relational embeddedness.' This new research program not only broadens the perspective of economic sociology,but also has implications for the sociology of consumption.Based on the elucidation of the meanings of 'embeddedness' and 'institutional embeddedness',this paper discusses institutional embeddedness in the consumer's private and social behaviors and illustrates the explanatory power of 'institutional embeddedness' accounting for Chinese residents' consumer behaviors,with the example of consumption of education in China.

关 键 词：关系嵌入性 制度嵌入性 消费行为 教育消费 

分 类 号：C913.33[经济管理]