我国冰雪体育用品企业核心竞争力的培养  

My Thoughts on Developing the Core Competitive Power of Chinese Corporations of Ice-Snow Sports Things

作　　者：梁爱群 杨思瞳[2] 李盈 

机构地区：[1]白城市体育工作队,吉林白城137000 [2]长春师范学院体育学院,吉林长春130032

出　　处：《冰雪运动》2008年第3期91-93,共3页China Winter Sports

摘　　要：在我国加入WTO后,国外冰雪体育用品品牌的介入,使我国冰雪体育用品市场竞争日趋激烈,如何尽快提升我国冰雪体育用品企业的市场竞争力,发展本土冰雪体育用品产业成为一个亟待解决的问题。究其根本问题就是我国冰雪体育用品企业普遍缺乏核心竞争力。培育其核心竞争力的基本途径在于制定高瞻远瞩的企业发展战略;大力发展核心技术,积极培养企业创新;构建科学合理的组织管理结构;挖掘自身优势,实施"专而精"的策略;注重培养企业文化。After China being a participant of WTO, the inburst of overseas ice - snow sports things causes gradually aboil competition in the market of Chinese ice - snow sports things. How to heighten the Chinese corporations＇ competitive power of ice - snow sports things as soon as possible and develop the home industries of ice - snow sports things is an exigent problem which is caused by the Chinese corporations＇weak core competitive power of ice - snow sports things. The article suggests some basic approaches for developing the core competitive power： establish a foresighted development strategy, reinforce the core technology, encourage the innovation, upbuild the scientific management framework, make use of the advantage, implement the strategy of intensive specialization, pay attention to develop the corporation culture.

关 键 词：冰雪体育用品企业 核心竞争力 核心技术 软竞争力 

分 类 号：G80-05[文化科学—运动人体科学]