基于流动壁垒的IT产业战略群组间竞争战略分析  

Analyses of Competition Strategy between Strategic Groups of IT Industry Based on Mobility Barriers

作　　者：唐跃军[1] 何锐邦[2] 

机构地区：[1]复旦大学管理学院,上海200433 [2]复旦大学软件学院,上海200433

出　　处：《经济管理》2008年第14期10-16,共7页Business and Management Journal ( BMJ )

摘　　要：IT产业中不同战略群组之间存在不同的流动壁垒,其中主要是以企业为主体的策略性壁垒。属于不同战略群组的企业会受到不同流动壁垒的保护。微软阵营的流动壁垒是技术积累和知识沉淀的结果,而反微软阵营流动壁垒产生的缘于阵营内公司对微软阵营垄断地位的反抗。战略群组间流动壁垒的高低是导致行业中公司利润差异的重要因素。在应对IT产业战略群组的流动壁垒方面,在位企业需要保护已有的流动壁垒,而潜在进入企业可以通过模仿和改进的方式打破原有的流动壁垒加入竞争行列,或者通过创造新的流动壁垒,赢得市场竞争优势。On a basis of the theories of Strategic Groups and mobility barriers, the authors of this paper have findings that： （1） in IT industry, there are different mobility barriers existing in different strategic groups, especially tactic mobility barriers set up by fm＇ns, to protect some enterprises which belong to the strategic group; （2） the mobility barriers of Microsoft Strategic Group derive from technology and talents accumulation and the ones of Anti-Microsoft Strategic Group originate from resistance against monopoly of Microsoft Strategic Group; （3） mobility barriers of strategic groups are significant factors leading to the difference of firm profit; （4） in order to cope with mobility barriers, enterprises from the strategic group need intensify existing mobility barriers to maintain competitive status, however, entries can destroy existing mobility barriers by means of imitation and improvement, or construct new mobility barriers to get competitive advantages.

关 键 词：战略群组 流动壁垒 IT产业 微软阵营 反微软阵营 

分 类 号：F715[经济管理—产业经济]